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Sara Blakely on mindset and ownership: interview summary

Sara Blakely, Founder and CEO, Spanx
- Blakely says Spanx began with mindset work at 16.
- She sold fax machines door to door for seven years.
- She kept 100% ownership and never took outside investors.
- She says humor makes her team less afraid to fail.
- She believes success magnifies who you already are.
When does Sara Blakely say Spanx really started?
She says it started long before she cut the feet out of her pantyhose. It began at 16, when she listened to tapes on mindset, visualization and not fearing failure. She realized she'd been taught what to think but not how to think.
Actionable
- Spend 10 minutes a day on how you think.
- Use humor to lower fear on your team.
- Ask whether you really need outside money.
- Write down who you want success to magnify.
Lessons
- Mindset comes first.
- Humor helps people take risks.
- Ownership brings control.
- Success reveals character.
Quick answer
Sara Blakely sat down with Stanford Graduate School of Business for this interview, published Apr 17, 2018. Here's our summary in our own words: a verdict, the answer to the big question, 5 takeaways, Actionable and Lessons tabs, then the stories, frameworks and how to use them.
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Watch on YouTube: Sara Blakely, Founder and CEO, Spanx
Channel: Stanford Graduate School of Business. Published Apr 17, 2018. About 46 minutes.
Who is Sara Blakely?
Sara Blakely founded Spanx and grew it without outside investors.
This is a Stanford Graduate School of Business interview.
Key stories from the interview
- She recalls selling fax machines.
- She talks about her father's trial law work.
- She explains her feminine leadership style.
- She tells a hot air balloon story.
Frameworks and ideas
- How to think.
- Humor beats fear.
- Own it all.
- Magnifying glass.
In their words (paraphrased)
- I never needed to.
- It holds a magnifying glass up to who you are.
- They are not as afraid to fail.
How to apply this
- List one fear holding you back and one small step past it.
- Share a funny failure with your team.
- Review whether your next raise of money is truly needed.
A note on this summary
This page reports what was said in the interview, in our own words. Lines under 'In their words' are paraphrased from the transcript, so check the video for exact wording.
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FAQ: questions people ask
Did Sara Blakely take outside investors?
No. She says she never needed to.
What did Sara Blakely do before Spanx?
She sold fax machines door to door for seven years.
Is the Sara Blakely Stanford interview worth watching?
Good value given. Funny and sharp.
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- Every 125x guide
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