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Kevin Systrom on solving problems and feedback: interview summary

Kevin Systrom: Tactics, Books, and the Path to a Billion Users | The Tim Ferriss Show
- Systrom's number one advice is to solve a problem.
- He says ideas are not companies or products.
- He learned that any system is limited by its slowest process.
- Feedback taught him to smile more in interviews.
- He and Mike Krieger tried to stay open to feedback early on.
What is Kevin Systrom's top advice for founders?
Solve a problem. He says many people start a company just to start a company, or because they have a cool idea. Ideas are not companies, and they are not products. Start from a real problem people have.
Actionable
- Write the problem your product solves in one sentence.
- Find the slowest step in your team's process and fix it.
- Ask someone to watch you present and give three notes.
- Try to prove your idea wrong before building it.
Lessons
- Problems beat ideas.
- Bottlenecks set the pace.
- Feedback is rare and valuable.
- Try to disprove yourself.
Quick answer
Kevin Systrom sat down with Tim Ferriss for this interview, published Apr 25, 2019. Here's our summary in our own words: a verdict, the answer to the big question, 5 takeaways, Actionable and Lessons tabs, then the stories, frameworks and how to use them.
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Watch on YouTube: Kevin Systrom: Tactics, Books, and the Path to a Billion Users | The Tim Ferriss Show
Channel: Tim Ferriss. Published Apr 25, 2019. About 83 minutes.
Who is Kevin Systrom?
Kevin Systrom co-founded Instagram with Mike Krieger and served as its CEO.
This is an episode of The Tim Ferriss Show.
Key stories from the interview
- He talks about early check-in apps and pivoting.
- He describes a personality test with his team.
- He shares feedback he got about smiling.
- He discusses selling Instagram in April 2012.
Frameworks and ideas
- Solve a problem.
- The slowest process: find the bottleneck.
- Seek feedback.
- Prove yourself wrong.
In their words (paraphrased)
- Ideas are not company's ideas are not products.
- Most constrained by the slowest process.
- People don't give you feedback it's crazy.
How to apply this
- List three problems you've faced this week.
- Map your process and circle the slowest step.
- Ask a colleague for honest feedback.
Read the biography
Want the longer story? Read our No Filter summary.
A note on this summary
This page reports what was said in the interview, in our own words. Lines under 'In their words' are paraphrased from the transcript, so check the video for exact wording.
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FAQ: questions people ask
What is Kevin Systrom's advice to founders?
Solve a real problem, since ideas alone are not companies.
When was Instagram sold?
Systrom says it was April 2012.
Is the Kevin Systrom Tim Ferriss interview worth watching?
Good value given. Practical and candid.
Related guides
- Billionaire and Founder Interview Summaries
- Entrepreneur Biography Summaries: Founder Lessons
- YouTube Video Summaries by Topic and Format
- Every 125x guide
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