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The 12 Week Year summary

The 12 Week Year

Brian P. Moran and Michael Lennington
Some value given
  1. A year is too long to plan. Twelve weeks creates urgency.
  2. Set a few goals per 12-week cycle.
  3. Plan weekly actions toward each goal.
  4. Score your execution each week.
  5. Measure actions, which you control, more than outcomes.

What if your year were only 12 weeks long?

Treat 12 weeks as your whole year. Set one to three goals, break each into weekly tactics, score yourself every week, and aim to get about 85% of the tactics done.

Worth reading?Some value given. A sharp execution system built on short planning cycles.

Actionable

  • Pick two goals for the next 12 weeks.
  • Write the weekly actions for each.
  • Score last week from 0 to 100 percent.

What readers say

  • Readers like the urgency it creates.
  • Some find the scoring stressful.
  • Per one small business advisor, he set 3 goals with 3 tactics each and scored himself every Monday. His first weeks came in at 66%, 66% and 77%, and once he blocked calendar time for the tactics, the next three weeks hit 100%, 100% and 89%.
  • Per one writer who used it for 90 days, setting too many goals was her main trap, everyday tasks like bills and laundry need their own list, and the halfway slump the book warns about is real.
  • A first-timer with a full-time job said four goals was too many, and next time would set goals on what they control, like reaching out to people, over outcomes that depend on others.

Quick answer

Our summary of The 12 Week Year by Brian P. Moran and Michael Lennington, in our own words.

What 125x is: 125x is a web app at 125x.app. You connect your YouTube subscriptions, and it gives you a feed of the latest videos from the channels you follow, each with a summary: a verdict, the 5 key takeaways, and the spoiler, plus Actionable and Lessons tabs with more tips. You read that and decide what's actually worth opening.

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Who it's for

Goal-driven people who lose steam by spring.

Tips from readers, plus one of ours

About this summary

This summary follows the same shape as a 125x summary: a verdict, 5 takeaways, and an Actionable section. 125x is a web app that does this for the latest videos from the YouTube channels you follow, with a verdict, 5 takeaways, the spoiler, and Actionable and Lessons tabs. More in book summaries.

FAQ: questions people ask

What is The 12 Week Year about?

A year is too long to plan. Twelve weeks creates urgency. Set a few goals per 12-week cycle.

Is The 12 Week Year worth reading?

Our verdict is some value given. A sharp execution system built on short planning cycles.

Who should read The 12 Week Year?

Goal-driven people who lose steam by spring.

What is the 85% rule in The 12 Week Year?

The authors suggest aiming to finish about 85% of your planned tactics each week. In their view, hitting that is usually enough to stay on track for the 12 week goal.

What's the main idea of The 12 Week Year?

Treat 12 weeks as your whole year. Set one to three goals, break each into weekly tactics, score yourself every week, and aim to get about 85% of the tactics done.

Open 125x

125x is a web app at 125x.app that turns your YouTube subscriptions into a feed with a summary on every video, plus Actionable and Lessons tabs with more tips, so you can see what's worth opening before you spend the time.

125x is made by Blake Labs Inc. 125x is not made by YouTube or Google.